Begin with the business
Tell us what you sell, where you operate and which customers you want to reach. We use those details to separate relevant searches from terms that attract attention without matching your offer.
Research intent and competition
Keyword research looks at the questions and services people search for, the pages appearing for those searches and the information a useful page needs. Estimated search volumes are directional data, not a promise of visits.
Map topics to pages
The plan assigns each topic to an existing page or a proposed new URL. It highlights competing pages within your own site, gaps in coverage and opportunities to improve information already published.
Set an order for the work
Recommendations account for technical dependencies, business importance and the resources available. The plan distinguishes immediate changes from work that needs new content, development or business input.