Organise the store around customer searches
We review how categories, subcategories and products are linked. Search research helps decide where a dedicated category page is useful and where filters already meet the customer’s need.
Control duplicate and low-value URLs
Filters, sorting and product variants can create many similar URLs. Technical recommendations address crawling, canonicals and indexing rules based on the platform and the pages you want visible in search.
Improve product and category content
Work can cover useful product details, category descriptions, titles, internal links and structured-data checks. Stock, prices, specifications and delivery claims need confirmation from your business.
Review commercial performance
Where ecommerce tracking is configured, we can review organic landing pages, product engagement and purchase data. Revenue reporting depends on reliable measurement; we do not infer sales from rankings alone.