Give each page a clear job
A service page, product page and advice article answer different questions. We compare the page with the searches it should serve and identify where the content, format or offer is unclear.
Improve the page itself
Work can include page titles, meta descriptions, headings, service details, image descriptions and links to relevant pages. Copy uses information your business can support. We do not add credentials, customer claims or service locations you have not confirmed.
Reduce overlap between pages
Several pages targeting the same need can make a website harder to navigate. We review which page should cover each topic and recommend consolidating or clarifying overlapping content where appropriate.
Measure more than a keyword position
Where tracking is available, review organic clicks, landing-page behaviour and enquiries alongside search visibility. The report separates implemented changes from proposed work and external factors.