Keep the work visible
The report records completed tasks and affected pages, plus items waiting on access, development or approval. This makes it possible to review delivery separately from changes in search performance.
Use the data your business can verify
With access, reporting can include Search Console clicks and impressions, analytics landing-page activity and configured enquiry or purchase events. We identify gaps in tracking rather than treating missing data as zero performance.
Put rankings in context
Search positions vary by query, market, device and date. A ranking snapshot describes that observation. It does not establish how much revenue the website generated or whether one change caused the result.
Agree the next priorities
Each review ends with the proposed work, the reason for it and any decisions needed from your team. Frequency, report format and data sources are specified in the engagement.