Today no brand can succeed without a strong online presence. You cannot attract new clients and customers without having an effective SEO strategy. Also, search engines have become more and more advanced due to continuous development and changes in technology and IT trends.
Voice-activated searching has also become a popular searching method in recent years making a business professional seek help from SEO agencies to develop more advanced ways to change and develop their online marketing strategies. Although, you can outsource these services from agencies.
However, such agencies can charge you a lot for their services. If you don’t have enough budget to invest in professional SEO services, the following are some useful tips and tricks on how you can improve and grow your business online through better SEO practices.
Publish Meaningful Content to Earn a Featured Snippet Spot
Websites nowadays try to appear on top of search engine result pages (SEPRS) through featured snippets. Featured snippets are becoming extremely popular as they help to provide users with short and quick answers to their questions.
Featured snippets are short excerpts from the pages of different websites that Google considers as the most accurate to answer the user’s question. Therefore, those businesses that have well-structured answers have better chances to appear on the first page of SERPS.
Write for your Audience, Not for Yourself
Nowadays, Google generates useful meta-descriptions and snippets from existing content. Therefore, your brand’s online content must be well structured so that your snippets are concise and eye-catching. Such snippets can help to increase the organic click-through rate (CTR) for your website.
Improve UX with the Right Front-End
With free tools such as GTmetrix, you can easily analyze your website’s speed performance and make it faster. With the PageSpeed Insights tool, you can check your website’s front-end performance and evaluate how fast the content on your page loads.
With Accelerated Mobile Pages (AMP) and Progressive Web Apps, Google helps you to make your mobile page faster. These applications for OnPage optimization can help to improve user experience and increase traffic for your site.
Connectivity with Digital Assistants and IoT Devices
According to a recent survey conducted by Google, almost forty-one percent of adults and fifty-five percent of teens use Google voice-controlled web search daily and about twenty percent of all Google mobile queries are voice searches.
Due to the increasing popularity of digital assistants and IoT devices, it is expected that people would prefer voice search over regular text searches in the coming years. To optimize content for voice SEO, you should concentrate more on long-tail keywords instead of short-tail ones.
Create Digital Content That Engages
Google is continuously working on to improve algorithms. It uses various technology tools and applications to understand web content better. However, it needs rich quality content to figure out the relevance of pages for a web search query.
This trend will continue to grow as Google will work on upgrading its algorithm. Therefore, online businesses need to work more on the quality of their web content.
Create a Mobile Version of Your Site
As more and more users are using their phones instead of computers to perform web searches, Google has been focusing more on mobile searches. Earlier in 2018, the “Mobile-First Index” was introduced.
As a result, Google will probably display the mobile version of a page which is optimized for tablets and mobile devices. Therefore, websites need to optimize their performance for mobile devices in 2020.
Use Q&A Websites to Promote Your Business
Another great way for websites to obtain high traffic is through Q&A websites. Whether your site is new or has been around for quite some time, you can join the different question and answer sites and look for questions that are relevant to your website.
Try to give impressive answers to the questions. Make sure to leave a link to your website which will help to bring more traffic to your website.
Optimize Your Product Images Through Image Submission Sites
Nowadays, people prefer to perform image web searching instead of text search. Try to share more images of your website online on different image submission websites. Make sure to optimize the images along with the correct URL, title, and tags.
Social bookmarking sites can play a key role in the promotion of your site Social bookmarking sites can help your brand grow and improve the performance of your site. Those websites that appear on popular social bookmarking websites get a high level of traffic to their website.
To create a successful online marketing strategy and take your brand to new heights, the techniques discussed above will be extremely helpful. However, your learning doesn’t stop here.
The biggest danger is to feel complacent about early successes and rely exclusively on a small set of favorite marketing tips and strategies. The secret to success lies in continuously challenging yourself and exploring new ways of staying on top of the branding game.
As marketing professionals become adept at these techniques and Google continues to update its core algorithm, you will need to improve upon these techniques and make your strategy more competitive.