Want to impress your customers the moment they enter your website? Have a great website design.
Visually appealing websites tend to have better engagement and conversions. This is obvious because website design puts the first impression. It is the first thing people judge you and your products or services on. Professionally designed websites build customer’s trust on the business and convey to them how credible you are.
On the other hand, poorly designed websites shatter a brand’s reputation from the very start. Customers get the impression that you don’t care for them and are not trustworthy enough to do business with. A study reveals that 75% of users evaluate a company’s credibility by the design of their website alone.
How Website Design Contributes to Conversions?
Businesses know the importance of web design. They are aware that it has the potential to affect everything from search engine rankings to customer engagement and from lead generation to conversions. They don’t have any other choice but to invest a substantial amount of money in their web design. Here is how it’s worth doing so.
Extensive studies have been conducted on the correlation between web design and engagement and all of them prove one thing: Good looking websites increase customer’s engagement.
Until you are a brand, your website’s visitors won’t shop on their very first visit or go straight to the checkout. You have to provide them good shopping experience and make them feel at ease before they convert. Simplicity, consistency and visuals allow customers to interact with your website and compel them to return.
Build two websites with the same functionality but different designs. You will notice the one which is aesthetically appealing and easy to use yielding more than the one which is not. Good web designs increase customer engagement which leads to greater conversions.
Your website’s ultimate purpose is to drive customers to take a certain action. Whether you want them to subscribe to your newsletter, fill up a form, click ‘add to cart’ or call a number, your website design plays a key role. Customers should know without a shadow of a doubt what you want them to do.
Draw user’s attention to your CTA by highlighting it with an appealing color, white space or simply emboldening it. Display it at a noticeable place and encourage customers to take the desired action. Avoid unnecessary distractions and keep your audience focused on your goal. A website that is not designed for conversions is actually hurting its bottom line.
Brand Perception & Credibility
Will you do business with someone whom you don’t trust? Obviously not.
Your web design will either strengthen customer’s trust on your brand or make them skeptical. It is what gives your business a unique identity and sets you apart from others. Websites that radiate professionalism and consistency are easier to gain trust while shaky designs will do nothing but doubt a brand’s credibility.
Designs sell brands. Why do you recognize a brand only by looking at its logo? It’s because they have established themselves through a consistent design and style. Believe it or not, your web design is your first chance to put a credible and lasting impression on your customers.
Search Engine Optimization
Web design affects search engine rankings, both directly and indirectly.
Good web designs should not only look great but also comply with search engine guidelines. For example, an image might look great on the front end but may be large enough to affect the speed. Similarly, the text might be easy to read but not optimized with keywords. Websites that lack the SEO side are hard to achieve higher search engine rankings and thus hard to generate revenue despite being visually appealing.
It is therefore very important for businesses to invest in web designers that have knowledge of SEO besides visual elements. This is often ignored in the web design process and the result is a website that looks good on the front end but has little potential to achieve what it has been designed for.
Mobile users have increased exponentially in recent years and will continue to increase. Statistics show that 40.1% of the time spent on websites came from mobile users. If your website is not mobile responsive, you are simply driving away about half of your potential customers to your competitors.
Customers should be able to access your website on all screen and devices and should be as good as or better than how it looks on Desktop. They should see important information in a single view and easily do what you want them to do.